Brand Identity

the strategic orchestration of tangible and intangible components

that together define how a brand presents itself and how it is perceived

the strategic orchestration of tangible

and intangible components

that together define how a brand

presents itself and how it is perceived

the strategic orchestration

of tangible and intangible

components that together

define how a brand

presents itself and

how it is perceived

Treasured Transitions

Treasured

Transitions

Compassionate moving, seamless transition

Compassionate moving,

seamless transition

Treasured Transitions is a full-service moving company that specializes in stress-free relocations for all, with a particular focus on seniors. Their mission is to make moving a smooth and positive experience by providing personalized support at every stage. From downsizing and disposal to unpacking and organizing, everything is handled with consideration, efficiency, and a friendly touch.

01 Clear brand identity and recognition

01 Clear brand identity
and recognition

01 Clear brand
identity and recognition

02 Gain credibility through loyal client base

02 Gain credibility
through loyal client base

03 Quality Assurance

Heather and Scott came to me with this project in April 2023 with plans to reinvent

and rebrand their moving company. Scott was in a family-run business for over 25 years,

and after the family sold the company, they were looking to start their own business where

they could give back and continue to provide a needed service to people and their families.

Heather and Scott came to me with this project in April 2023

with plans to reinvent and rebrand their moving company.

Scott was in a family-run business for over 25 years,

and after the family sold the company, they were looking to

start their own business wherethey could give back and

continue to provide a needed service to people and their families.

Heather and Scott came to me with this project in April 2023

with plans to reinvent and rebrand their moving company.

Scott was in a family-run business for over 25 years,

and after the family sold the company, they were

looking to start their own business where they could

give back and continue to provide a needed service

to people and their families.

Heather and Scott came to me

with this project in April 2023

with plans to reinvent and

rebrand their moving company.

Scott was in a family run

business for over 25 years,

and after the family sold the

company, they were looking

to start their own business

where they could give back and continue to provide a needed

service to people and their families.

Establish a recognizable

and trusted brand identity

01

Establish a recognizable

and trusted brand identity

Establish a recognizable

and trusted brand identity

The services offered by Treasured Transitions can especially cater to seniors,
but the overall feel of the logo should be aesthetically pleasing to any age.

The services offered by Treasured Transitions

can especially cater to seniors, but the overall

feel of the logo should be aesthetically pleasing

to any age.

The services offered by

Treasured Transitions can

especially cater to seniors,
but the overall feel of the logo

should be aesthetically

pleasing to any age.

Colorful, minimal, clean and

Colorful, minimal,

clean and

iconic

I started to play around with concepts of symbolizing

an hourglass, a treasure chest, and a roadmap.

I started to play around with concepts of

symbolizing an hourglass, a treasure chest,

and a roadmap.

I started to play around

with concepts of symbolizing

an hourglass, a treasure chest,

and a roadmap.

They liked the idea of movement

within the logo, so we went

forward with the roadmap

concept. The roads also

represents twolowercase t's.

They liked the idea of movement within the logo,

so we went forward with the roadmap concept.

The roads also represent two lowercase t's.

They desired a combination of blues, and with the brilliance of a rich yellow

I put together a palette that feels bold and fun, while also friendly and approachable.

They desired a combination of blues, and with the brilliance of

a rich yellowI put together a palette that feels bold and fun,

while also friendly and approachable.

They desired a combination of blues, and

with the brilliance of a rich yellow I put

together a palette that feels bold and fun,

while also friendly and approachable.

They desired a combination of

blues, and with the brilliance of a

rich yellow I put together a palette

that feels bold and fun, while

also friendly and approachable.

Adding a popping contrast of yellow evokes warmth to the overall feel.

Using it to form a sense of light behind the door, instead of having a dark

shadow for the doorframe. It provides an enticing glow (mimicking treasure).

Adding a popping contrast of yellow evokes

warmth to the overall feel. Using it to form

a sense of light behind the door, instead of

having a dark shadow for the doorframe.

It provides an enticing glow (mimicking treasure).

Adding a popping contrast of

yellow evokes warmth to the

overall feel. Using it to form a

sense of light behind the door,

instead of having a dark

shadow for the doorframe.

It provides an enticing

glow (mimicking treasure).

Cropping out the rounded corners of the original logo gives an “endless road” illusion,

which portrays openness and possibility; a reflection of how the company establishes

brand integrity. Regarding brand values, not only is the priority to move one’s belongings,

it’s also important to make the move memorable and light for them.

Cropping out the rounded corners of the original logo gives an

“endless road” illusion, which portrays openness and possibility;

a reflection of how the company establishes brand integrity.

Regarding brand values, not only is the priority to move one’s belongings,

it’s also important to make the move memorable and light for them.

Cropping out the rounded corners of the

original logo gives an “endless road” illusion,

which portrays openness and possibility;

a reflection of how the company establishes

brand integrity. Regarding brand values,

not only is the priority to move one’s belongings,

it’s also important to make the move

memorable and light for them.

Cropping out the rounded

corners of the original logo

gives an “endless road” illusion,

which portrays openness and possibility; a reflection of how

the company establishes

brand integrity. Regarding brand values, not only is the priority to

move one’s belongings, it’s also important to make the move memorable and light for them.

“Let us move you” is meant lliterally and figuratively;

aiming to achieve a lasting impression.

“Let us move you” is meant

literally and figuratively;

aiming to achieve a lasting

impression.

02

Foster strong emotional connections

with clients through empathetic service

and reliable execution.

Foster strong emotional

connections with clients

through empathetic service

and reliable execution.

Foster strong emotional

connections with clients

through empathetic

service and reliable

execution.

Foster strong emotional connections with clients through empathetic service and reliable execution.

"Our messaging is that we treat all our clients as if they were

our own family members; with integrity, trust and compassion.

This message can be improved or reaffirmed by positive

feeback/reviews and referrals from existing and past clients."

"Our messaging is that we treat all our clients as if they were

our own family members; with integrity, trust and compassion.

This message can be improved or reaffirmed by positive

feeback/reviews and referrals from existing and past clients."

"Our messaging is that we treat all

our clients as if they were our

own family members; with

integrity, trust and compassion.

This message can be improved

or reaffirmed by positive

feeback/reviews and referrals

from existing and past clients."

"Our messaging is that we

treat all our clients as if they

were our own family members; with integrity, trust and compassion. This message

can be improved or reaffirmed

by positive feeback/reviews

and referrals from existing

and past clients."

Heather and Scott have already dedicated many memorable years

to more than just transporting belongings, but specializing in helping

individuals and families, particularly seniors, navigate the emotional

and logistical challenges of transitioning to a new home. They understand

that moving is not just about boxes and furniture—it’s about memories, milestones,

and the next chapter of life. That’s why they prioritize building meaningful

client relationships, treating every client with empathy, trust, and respect.

By taking the time to listen to their unique needs and concerns,

they've created a service experience that feels personal and reassuring.

Heather and Scott have already dedicated many memorable

years to more than just transporting belongings, but specializing

in helping individuals and families, particularly seniors, navigate

the emotional and logistical challenges of transitioning to

a new home. They understand that moving is not just about boxes

and furniture—it’s about memories, milestones, and the next

chapter of life. That’s why they prioritize building meaningful

client relationships, treating every client with empathy, trust,

and respect. By taking the time to listen to their unique needs

and concerns, they've created a service experience that feels

personal and reassuring.

Heather and Scott have already dedicated many memorable years to more than just transporting belongings, but specializing in helping

individuals and families, particularly seniors,

navigate the emotional and logistical challenges of transitioning to a new home. They understand

that moving is not just about boxes and furniture

—it’s about memories, milestones, and the

next chapter of life. That’s why they prioritize

building meaningful client relationships,

treating every client with empathy, trust,

and respect. By taking the time to listen

to their unique needs and concerns, they've

created a service experience that feels

personal and reassuring.

Heather and Scott have

already dedicated many

memorable years to more

than just transporting

belongings, but specializing

in helping individuals and

families, particularly seniors,

navigate the emotional

and logistical challenges

of transitioning to a new home.

They understand that moving is

not just about boxes and

furniture—it’s about memories, milestones, and the next

chapter of life. That’s why

they prioritize building

meaningful client relationships,

treating every client with

empathy, trust, and respect.

By taking the time to listen to

their unique needs and

concerns, they've created a

service experience that feels

personal and reassuring.

03

Uphold a reputation for

excellence in services and

customer experience.

Uphold a reputation for

excellence in services and

customer experience.

Uphold a reputation for

excellence in services and

customer experience.

This proposal is designed to position the company as a trusted,

empathetic leader in the moving/transporting industry. Through a combination

of thoughtful branding, targeted marketing, and sustainable practices, the company

will effectively address client needs while fostering long-term growth and loyalty.

This proposal is designed to position the company as a trusted,

empathetic leader in the senior-care moving industry. Through a

combination of thoughtful branding, targeted marketing, and

sustainable practices, the company will effectively address client

needs while fostering long-term growth and loyalty.

This proposal is designed to position the

company as a trusted, empathetic leader

in the moving industry. Through a combination

of thoughtful branding, targeted marketing, and sustainable practices, the company will

effectively address client needs while fostering

long-term growth and loyalty.

This proposal is designed to

position the company as a

trusted, empathetic leader

in the senior-care moving industry. Through a combination of

thoughtful branding, targeted marketing, and sustainable

practices, the company will

effectively address client needs

while fostering long-term

growth and loyalty.

Treasured Transitions Website

Treasured Transitions

Website